What's up with NBC and financial and retirement commercials?

I've noticed that NBC is incredibly aggressive with booking financial, retirement and Viagra commercials during their tennis time slots. I know that Travelers sponsors Wimbledon (since Ted Robinson used to mention that every time they used Hawk Eye during the matches.) I know ING is a big sponsor but there isn't any reason that they can't mix it up a little more. I was watching the French Open on NBC last month and during one of the change overs NBC, ran about seven consecutive financial or retirement adds. Gimme a freakin' break. It seems like NBC thinks that every person who watches Wimbledon is planning on retiring within 15 or 20 years. I don't mind some of it but after three hours of Wimbledon and seeing the same Male Urinary add 70 times for three straight days it gets pretty old.